Google Ads preview link

How Does Google Adwords Work?

Google AdWords is a system and graphical interface to administer sponsored links on Googles search engine and its partners. AdWords is also used as an auction system for ads on the internet. Every time someone performs a search on Google, the ads are ranked based on several factors.

In case you were wondering, the format for ads on Google looks like this:

• Title (max 25 characters)
• Display URL (maximum 35 characters, your actual address / URL can be 1,087 characters)
• Description Line 1 (max 35 characters)
• Description Line 2 (max 35 characters)

The Adwords Preview Tool

The Google Ad Preview tool enables you to view your AdWords ads as they would appear on a regular Google search results page without accumulating any extra impressions for your advert. It also allows users to test their ads and see them in various geographic locations without actually having to be in those areas.

How does it Work

• When you arrive at the Google Adwords preview tool page, before you feed in your search terms, you will have to select the region or city where we are running your Google Ads. You can begin by typing in your area or city in the Location box.
• As you type, Google will present you with default selections. All you have to do is simply pick the location where you want to check your Google Ads.
• Once youve selected the region, enter your search in the large box and click the Preview button to the right of it. Keep in mind that you can now use search terms without the city or state, since this tool has now been set as though you are in the region that you selected. Thats all there is to it.

ButBeware

We know it's tempting, but it's best to resist the urge to search for your own ad on Google.com. Here's why:

• By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click-through rate and prevent your ad from appearing as often as it should.
• If you repeatedly look for your own ad using Google search but never click on it, you might stop seeing it entirely. That's because Google's system stops showing you ads that it thinks you aren't interested in.

Can the Adwords Preview Tool be used for Video ads?

No, you cannot use Google AdPreview Tool for your video ads because this tool is only available for real time results on Google search for your text ads. If you have created video ads for a campaign, you will be able to see the status if your video ads are being properly served. If there are any limitations, you can actually check that section and make the required changes in the Adwords Ad Preview tool.

What Can be Controlled Using the Adwords Tool

• Geographical areas in which the ads will appear
• Which searches on Google to trigger ads
• How the ads will look like and what pages they are linked
• Which of Google's partner sites like ads to be shown
• What they are prepared to pay for a click on an ad

Tips:

• If you've targeted your ad to a certain language, location, or device, be sure to specify this information when using the Adwords Ad Preview tool.
• If you've just created or changed an ad, remember that it needs to be approved according to the advertising guidelines before it appears on sites in the Google Network. You can see whether your ad is under review by looking at the "Status" column on the Adwords Ad Preview of your AdWords account.