Samsung 2023 TV rumors

Join our newsletter

All the best features, news, tips and great deals to help you live a better life through technology

Thank you for signing up to T3. You will receive a verification email shortly.

There was a problem. Please refresh the page and try again.

We're big fans of QD-OLED TVs, which combine the best of OLED TV technology with Quantum Dots to deliver even brighter, more exciting visuals. But right now the price of QD-OLED sets can be pretty high: a set such as the sublime Sony A95K QD-OLED TV is currently around £2,399 in the UK for a 55-inch model, compared to £1,399 for LG's fantastic C2 OLED TV.

That's a big price gap, but it's about to get a whole lot smaller. According to a new report from Display Supply Chain Consultants (via The Elec (opens in new tab)), there's about to be a big change in the prices of OLED and QD-OLED displays. OLED prices have been falling quite considerably over the last year, but both LG and Samsung – the two key manufacturers of OLED displays – are going to stop spending on new OLED manufacturing equipment in 2023. That'll arrest the price slides, and it'll have the happy side-effect of closing the price gap between OLED and QD-OLED.

Why the OLED/QD-OLED price gap is going to shrink

According to the DSCC report, while Samsung – which is currently the only QD-OLED manufacturer – doesn't plan to buy new manufacturing kit for those panels either, it's got much better at producing QD-OLED displays with its existing manufacturing machinery. Samsung has found ways to make QD-OLED panels more cheaply, to make them larger, and according to the DSCC, to create simpler and thinner QD-OLED displays without having to splash out on new machinery.

QD-OLED is still a relatively new TV technology, and the number of TVs with QD-OLED panels is still tiny. But if Samsung's getting more efficient at making them then we should see lots more models in 2023 onwards, most likely at ever more affordable prices: Samsung's still in the early stages of optimising QD-OLED production, so there are still plenty of improvements that it could make that could bring the price of panels down.

Right now, I reckon OLED is still your best bet (although I really love mini-LED too; it's a great choice if you want seriously bright panels and don't need OLED TVs' fantastic performance in darker scenes). But if OLED prices stabilise and QD-OLEDs get more choice and lower prices, we could see more QD-OLED TVs topping our guide to the best TVs in 2023.

77-inch QD-OLED TVs are coming soon. Samsung Display, the panel manufacturer, has officially unveiled a 77-inch panel as the first expansion of the QD-OLED line-up.

2022 has so far given us the first 55- and 65-inch QD-OLED TVs from Samsung and Sony and the first 34-inch QD-OLED monitor from Dell. All QD-OLED panels are produced by Samsung Display so with a 77-inch panel now a reality expect QD-OLED TVs to grow in size in the near future.

The 77-inch QD-OLED panel had been rumored for a while and Samsung Display officially unveiled it late last month at the International Meeting on Information Display (IMID 2022), which is an industry show in Busan, South Korea, as reported by multiple Korean newspapers.

No further details were provided but the panel most likely features 4K resolution.


Samsung 2023 TV rumors

The first 77-inch QD-OLED panel. Photo: Samsung Display

We do not know what Samsung Electronics and Sony are planning to do but since neither manufacturer announced a 77-inch model at IFA 2022 last week we would expect the first 77-inch QD-OLED TVs to appear sometime in 2023 to challenge 77-inch WOLED from LG Display. Samsung Display is rumored to also be working on a 49-inch QD-OLED panel but apparently this panel is intended for monitors. Also read: LG Display is planning to unveil a 20" OLED panel by the end of the year At IMID 2022, Samsung Display also showcased new flexible OLED panels intended for handheld and mobile devices. - "We exhibited a laptop-style ‘Flex Note’, including the ‘Flex S’, which folds in and out, and the ‘Flex G’, which folds in twice. OLEDs were also introduced and caught the attention of youth visitors," a Samsung Display official told Ngetnews.

Samsung 2023 TV rumors

New flexible OLED panels at IMID 2022. Photo: Samsung Display

- Source: Ngetnews, HelloT

Samsung 2023 TV rumors
2023 QD-OLEDs expected to feature thinner displays at lower prices. (Image Source: Samsung)

Prices for the first generation of QD-OLEDs are already comparable to what LG offers, but these could further be reduced by introducing thinner panels with single glass substrate, at the same time improving yields and cutting production costs.

Samsung surprised everyone with the launch prices for the new QD-OLEDs. Initially believed to cost three times the price of LG’s W-OLED models based on South Korean currency conversion, world-wide price schemes turned out to be very similar to LG’s latest offer. The first tests revealed that QD-OLEDs are indeed brighter than the W-OLEDs from LG, but, despite superior color volume, this advantage comes with relatively inaccurate colors, so there is definitely room for improvement with the upcoming iterations. Besides correcting color-related issues and increasing production yields, one aspect that Samsung is looking to improve in next year’s models is panel thickness. This in turn could reduce production costs translating to even lower price points, as reported by South Korean publication TheElec.

The Q1 production figures for the QD-OLED displays were based on capacities of 30,000 glass sheets (2200x2500mm) per month. Estimated yield was 70%, which allowed the production of 880,000 TV units and 440,000 monitors. All first gen QD-OLED displays are based on panels with two glass substrates, but Samsung recently started to introduce thinner panels with single glass substrate that has a higher yield of 80%, which would allow the production of 1,080,000 TVs and 520,000 monitors per quarter.

In a recent interview with TheElec, Samsung revealed that one advantage of the thinner QD-OLED panels is the ability to use them in mobile devices with rollable displays. Furthermore, even though initial consumer reception for the QD-OLED technology seems positive, Samsung is not making this type of display a production priority as of yet. This is clearly reflected in the pricing schemes, where QD-OLEDs are more affordable than the Neo QLEDs with Mini LED tech or the Micro LED models. For now, the smartphone OLED displays are the first priority. Samsung is also planning to release a W-OLED lineup based on LG’s panels, but negotiations on this matter have not yet concluded.

Buy the SAMSUNG J791 34-Inch ultrawide monitor on Amazon

Samsung 2023 TV rumors

Bogdan Solca - Senior Tech Writer - 1871 articles published on Notebookcheck since 2017

I first stepped into the wondrous IT&C world when I was around seven years old. I was instantly fascinated by computerized graphics, whether they were from games or 3D applications like 3D Max. I'm also an avid reader of science fiction, an astrophysics aficionado, and a crypto geek. I started writing PC-related articles for Softpedia and a few blogs back in 2006. I joined the Notebookcheck team in the summer of 2017 and am currently a senior tech writer mostly covering processor, GPU, and laptop news.

Bogdan Solca, 2022-05-12 (Update: 2022-05-12)

Is Samsung bringing out a new TV?

The Samsung S95B OLED is the best Samsung TV we've tested. It's a new TV in Samsung's 2022 lineup and the first OLED TV from Samsung in many years, but it's different from the OLED TVs released in recent years because it features new QD-OLED technology.

Is QD

Although OLED is great in terms of viewing angles, defeating usual LCDs and QLED displays, QD-OLEDs take that a notch up. Even at off-axis angles, QD-OLED displays offer more accurate colors than OLEDs. Since QD-OLED TVs have higher efficiency in terms of brightness, they are less susceptible to pixel burning.

Will there be a 77 inch QD

Samsung Display has officially unveiled its first 77-inch QD-OLED display panel to the world, a key expansion of its product lineup. The launch is expected to be followed by the first 77-inch QD-OLED TVs sometime next year. To date, Samsung Display has only produced 55-inch and 65-inch QD-OLED panels for TV makers.

What is the next big TV technology?

Future of TV tech in context Similar to OLED, microLED does not need an LCD to work. Instead, it uses millions of customizable mini-LEDs that allow for higher brightness levels and lower risk for image burn-in (when an image remains faintly visible on the screen).