Before you leave me a nasty comment to complain about this post, let me clarify: this is an April Fools Day joke that I painstakingly wrote in 2019. Enjoy! Show
This is one of my best articles to date, yet probably a bit controversial because it goes against some common web-design practices, but for good reason. Youll learn why popular websites use this strategy, how it can improve conversion rates for your photography business, and how to enable it everywhere you go online. Plus an extra section on why auto-playing music is actually a must-have for wedding photography websites. 1. CNN and other big news sites also do it by defaultLets get this straight: autoplay = advertising = money.
Its a well-known strategy in the advertising business, and photographers should also take advantage of this. Ive long been saying that photographers should treat it as a business (and not just a hobby), and making more money is a big part of that. If its a business strategy that works, why mess with it, right? The only people complaining about auto-playing videos on news sites are the ones engaged in weird political communities. For example, take this complainer from Reddit: Notice that his community friend is then advocating socialism. Case in point. 2. YouTube already defaults to auto-playing videos in mobile appsWhen they introduced this feature to their free apps, people were ecstatic. And theyre the worlds largest video site, and second largest search engine in the world. So they probably know what theyre doing, right? When people land on your site, you want them to drop everything theyre doing and listen to your stuff instead! An immediate interruption makes people engage with your site (even if just for closing it), and thats ultimately a good SEO sign. 3. Audio & video can stay below the fold, increasing conversion ratesEveryone knows that you should put important elements high up on your homepage, so that people browsing your site on smaller laptops can see them straight away. But auto-playing sounds or videos can stay lower on the page! In fact, users will have to eventually scroll down to them anyway, to watch/listen to them (or, God forbid, to stop them), which, again, is another interaction with your website. The lower down the page you put your auto-playing video, the better:
4. Firefox blocked auto-playing music and videos, and their market share plummetedWith a recent update, the Mozilla Firefox browser now blocks what they call annoying autoplayingaudio and video (though who can say whats really annoying, thats subjective, right?) #image screenshot from https://www.cnet.com/news/firefox-update-blocks-annoying-autoplaying-audio-and-video/ But this decision is probably the main cause of Firefoxs recent decline in browser market share: 5. An auto-playing video is the ultimate call-to-actionI wrote a lot about call-to-action buttons in the past, but Im thinking now of updating that article to also include videos, not just buttons.
And you want people to understand your business, thats a good thing. Even if users click to stop or mute your video, thats still an ACTION, thats the goal of your website. 6. For wedding photography sites, auto-play videos are a must-haveThe target audience for a wedding photography site definitely has a soft spot for feelings. Thats where a great auto-playing video comes in.
When engaged couples first open a wedding website, if they automatically hear a nice piano song playing in the background, theyre immediately transported into a loving frame of mind, and more likely to be impressed by the wedding portfolio in front of them. In fact, if you think about it, your photography website can help put more babies into the world with the right auto-playing music (like this or this) 7. Users clearly prefer autoplay videosLook no further than this real stat of people being asked about their Facebook account settings: Or heres another example: Sorry, when I upload this image to this article, the graph legend got cropped out, so we cant really tell which color is which. But Im guessing that orange is Yes, and blue is No. Another clear example that users actually prefer videos that autoplay.
8. (Autoplay) music is good for your healthWere not even going to talk about sudden hearing loss which is a real medical condition. You can give users more awareness that their hearing is still fine by just playing something automatically on your site. But beyond that, music has been shown to improve health, so why not put that on auto-pilot on your site?
Lets just take YouTube as an example. The number of videos watched per day is 5 billion! (source) If each video required an initial click to start it, which roughly takes about 2.3 seconds on average, humanity would waste 11.500.000.000 seconds on just starting videos. Thats roughly 350 years of wasted time, lost in a day. (You do the math to confirm) And it can all be avoided by just auto-playing everything, and having more free time to spend on other aspects of technological and cultural evolution. 10. All popular platforms allow it: Heres how to enable video auto-play everywhereThe fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular auto-playing videos are. And with high-bandwidth internet connections becoming the norm, theres no longer any reason to not force the video data down your visitors connection. Its always their responsibility to turn off their metered/cellular connections if needed (especially on mobile). Facebook: Settings > Video Twitter: Settings & Privacy > Data Usage > Video autoplay Chrome: open this URL in your address bar: chrome://flags/#autoplay-policy and then set the option to how you prefer it Safari intelligently doesnt allow you to change this setting for all site. You can only control it on an individual website basis by right-clicking on the address bar and choosing Settings for this website Netflix: Your Account > Playback Settings > Auto-Play What auto-playing song or video have YOU added to your site? P.S. Happy April Fools Day! |