How to engage your audience and keep their attention? I have analysed speeches by most successful public speakers, such as Boris Johnson, ex American President John Kennedy and my own speeches. In this blog post, I will reveal and explain to you my findings. 1. Be passionate about what you say and know your subject
When you know and love your subject it shows through. People feel your passion and it is contagious. People start feeling passionate about it almost unconsciously and seeing it as very interesting indeed. 2. "Think like a wise man, but speak as simple people do", Aristotle
I taught many intellectuals and PhDs and I have noticed one thing in common among them: they tend to use long words and long sentences. They describe details meticulously. This approach works well for writing an MA or a PhD article or thesis, but for oratorical performances, it is best to use short, catchy, punchy words and short sentences. 3. Deliver high-level positive messages. Don't go into small boring details
Recently I helped to prepare a sales pitch for one of my students who wanted to get £30million investment for his business. When he presented it to me for the first time I felt super bored and depressed. The speech was "polluted" by small details, poisoned by hesitation and lack of belief in the project. We worked on his speech and substituted long sentences full of disbelief with short, upbeat optimistic prospects without going into small details. The speech became 70% shorter and very optimistic. He delivered the speech and got the investment. Many tech guys love small details, no surprise they sound dull and as a result, are stuck in their low-level jobs without any prospect for high-level management positions. 4. Use sentence stress and pauses
If you do not use sentence stress and pauses you are risking that you important optimistic messages will be lost among words. I have noticed that many intelligent people who are bursting with ideas tend to speak in paragraphs. They want to unload as many ideas as possible in a short period of time. There is no stress and no pause between sentences. The thing is that it takes longer for us to absorb an idea than for a person to say it. There is nothing more confusing than a speech without stresses and pauses. Make a pause after each sentence. Allow your audience time to take it in and prepare them for your next message. You can practice these skills with our app 4Ps, Power, Pitch, Pace, Pause. 5. Create anticipation & use rhetoric devices such as digressio.
Start with a question or story and do not give an answer or climax of the story straight away, divert from it and you will keep your audience attention until the end of your speech. Boris Johnson is a master of this technique. 6. Ask questions effectively
This technique is engaging and the more questions you ask the more interest you will stir among your public. Seasoned public speakers know how effectively ask rhetorical questions. A rhetorical question is a device used to persuade or subtly influence the audience. It's a question asked not for the answer, but for the effect. It could a very effective way to end your speech with a question and make your audience think further about you and your subject. The purpose of any communication is what reactions/responses this communication will create. Think about what reaction do you want to create with your questions. 7. Connect with your audience from the start
Know your audience
Do your homework and find out at least basic facts about your audience: their educational level, age range, and needs. Speak their language, appeal to their needs and dreams. Unite with your audience by saying "we.." instead of "I.." We live longer..", "We all want it...", "We cannot wait..." True masters of public speaking like Boris Johnson use it all the time. With this simple technique "we.." you will immediately persuade your audience that you want the same thing and you are one team. Appeal to people's emotions
When John Kennedy started his public speeches nobody wanted to listen to him. He was shy and boring. People were literally falling asleep during his speeches. But once he connected to emotions of war widows, he finally saw the interest in their eyes, they were listening, they were crying. He learned how to connect with his audience and as a result won the election and became the President of the United States. Be giving
It is very important to remember that by nature people think in terms of "what's in it for me". They can't care less about how smart and great you are. They are looking at what you can give. Before you speak to your audience, ask yourself questions: what can I give to them? How I can help them? Design your messages in terms of your audience's benefits. To summarise: connect with your audience, inspire them with your passion and have a giving attitude. Speak in a simple way, ask questions effectively, stress important messages and use pauses generously.
How would you handle the audience if they are unresponsive?
So here are 4 strategies to help you manage an unresponsive audience.. Prepare for the Silence. If you know you'll be using a lot of audience participation throughout your presentation, you'll want to prepare the audience for this. ... . Bring Kindling. ... . Make the Silence Funny. ... . Use Small Group Discussion.. How are you going to keep the audience's attention throughout the speech?
In order to maintain attention throughout your entire presentation stay in motion, tell compelling stories, and involve your audience in meaningful, relevant activities. Then you will hear this response from grateful participants: “I learned a lot, I enjoyed it, and the time flew by.”
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