What internal resources and assets does Southwest have that may give it a competitive advantage

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What are Southwest's sources of competitive advantage?

Any company operating in the airline industry must maintain and strengthen a set of competitive advantages that differentiate it from its competitors. Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions.

What resources does Southwest Airlines have?

Southwest Airlines's key resources are its fleet of aircraft, its maintenance and service infrastructure, its sales channels and IT infrastructure, its network of partnerships, and its personnel.

What competitive strategy does Southwest Airlines use?

Southwest's Generic Strategy for Competitive Advantage (Porter's Model) Southwest Airlines Co.'s generic strategy is cost leadership, which creates competitive advantage based on low costs and correspondingly low prices.

What are Southwest Airlines distinctive competencies resources and capabilities to make it happen?

Their distinctive competencies are the low fares, which are often some 30% lower than those of its major rivals. These are balanced by an even lower cost structure, enabling it to record superior profitability even in bad times. In addition, they fly point to point which differs them from their competitors.