For the HSE‘s research and transfer cluster “Critical Media Literacy“ two scholars have been particularly influential – Dr Jeff Share and Prof. Dr. Douglas Kellner, both from the University of California, Los Angeles. Thus it was a privilege that Jeff Share spent four days in Heidelberg, where he talked with researchers, students, lecturers and media educators about the importance of media and its critical analysis in current educational contexts. As a result, we can now rely on a circle of people for whom critical media literacy (CML) has become a notion and practice filled with urgency and intent. This post will present some insights from Jeff‘s visit at the HSE and his workshop “Engaging Media, Transforming Education“ (25th of July, 2022). Show In their collaborative work, Douglas Kellner and Jeff Share have advocated for a more critical engagement with the media in various educational contexts. According to them, CML both expands the notion of literacy and deepens critical analysis of media messages. Therefore, literacy should no longer be understood as merely reading and writing letters on a page, but should also include the ability to ‘read’ images, sounds, advertising, multimedia and popular culture. Additionally, this should be followed by deepening our ability to critically analyse the relationships between media and audiences, information and power, especially considering that information is never neutral or objective. CML‘s goals are therefore to use more media in the classrooms and various other educational contexts and to use it in more critical ways. As Jeff Share reminds us:
But how to do that? When Jeff teaches his CML classes to all future teachers at the University of California Los Angeles (UCLA), he offers a two-step approach: He goes through the concepts of CML with his students, but he also encourages them to bring questions rather than concepts to their future classrooms; questions like: Who are the people who made choices that helped create this media text? How was this text constructed and delivered/accessed? How could it be understood differently? What values, points of view, and ideologies are represented or missing from this text? Why was it created and shared? And whom does it advantage or disadvantage? (cf. Kellner and Share, 2019) Of particular importance is concept no. 4 and the related question: When analysing media we should also analyse what is (not) in the media message and whose voice may have been lost among dominant hierarchies of power and privilege. Yet , as Jeff Share emphasises: “Looking only for agendas or misrepresentation is not enough. There must also be an exploration of the institutions and systems making those representations appear ‘natural‘ or ‘normal‘. Looking at the systems rather than just individuals is very important.“ He suggests asking students about the dominant ideas and assumptions that influence our thoughts and feelings, where they come from and how they are constantly reinforced. An important tool Jeff uses in his classes is to facilitate his students to think about positionality and to become aware of the effects of structural hierarchies:
CML classes ought to reach three essential aims:
Media are a construct, resulting from decisions on the use of light, angle, sound, script etc. – all of which could have been chosen differently. This insight is best conveyed when students themselves create media. Thus, they not only learn multiple modes of literacy but also critically engage with messages.
All of these tips highlight the importance of representing ideas in different multimedia formats. Through the process of creating media messages, students practice critical thinking and teamwork, which are crucial skills for deconstructing media messages by reflecting on the meanings and uses of sounds, images and words. Don’t be afraid to learn something new along with your students. Creating and analysing media together is an opportunity to work collaboratively and leave the expert position for a while. Lina Pranaitytė, Heidelberg School of Education Literature Douglas Kellner / Jeff Share, (2019). The Critical Media Literacy Guide: Engaging media and transforming education. Leiden: Brill/Sense Publishers. What is the purpose of media literacy?Media literacy enables the populace to understand and contribute to public discourse, and, eventually, make sound decisions when electing their leaders. People who are media literate can adopt a critical stance when decoding media messages, no matter their views regarding a position.
What is media information literacy?Media and Information Literacy (MIL) is a “combination of knowledge, attitudes, skills, and practices required to access, analyse, evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human rights” (Moscow Declaration on Media and Information Literacy, 2012) ...
What are the 5 steps of media literacy?core components to media literacy: Access, Analyze, Evaluate, Create and Act. for Media Literacy Education (NAMLE).
What are the basic components of media literacy?The three key components of media literacy are personal locus, knowledge structures, and skills. These three are necessary to build your wider set of perspectives on the media. Your personal locus provides mental energy and direction. Your knowledge structures are the organizations of what you have learned.
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