Many times, we hear friends, family members or colleagues asking about the right kind of business to invest in. Recognizing a good business opportunity doesn’t necessarily require talent or a special skill set. It all comes down to scanning your surroundings to find a gap that you can then plug in and turn into a successful business. Show
Let’s have a look at approaches you can use to identify a business opportunity Turning your talent, skill or passion into a business Are you good at something? Cooking? Website design? Taking care of young children? Do you like to write? You are sitting on a business opportunity! With your passion, you can start and grow a business to its full capacity. Of course, you will require some capital and a well laid out plan to make it work. Look at Churchill Show, a business idea born of a passion to make people laugh! Quite possible, don’t you think? Addressing an existing gap or need It is a hot day and you feel like grabbing a cold blended juice. But wait! The guy who sells it just closed shop! Now thirsty and no juice? There is an opportunity for you. Take a walk to think about that thing you, your friend or your family wants but are unable to get because either it hasn’t been brought to your neighborhood or it runs out before you even get a hold of it. Do some research, talk directly to the target market. After all, the best way to see if people are going to be interested in your business is to ask them. Providing a solution to an existing pain-point Some of the best businesses were created out of the frustrations of the entrepreneurs while seeking a given product or service. Let’s use the case of Uber which came in at a time when you had to get taxis from designated parts of town and thereafter haggle over the pricing for the ride. Uber brought convenience to both taxi drivers and the clientele. Today, from the comfort of your office or home, you can easily hail a cab, even estimating the cost of the ride beforehand. Amazing! Improving on an existing idea Inventing a completely new product is no easy feat. However, with the addition of an extra feature to an existing idea, you can turn it into a more competitive product that addresses the need of your target market. Let’s say you specialize in developing house locks. Adding extra features to your lock, for example, to include an alarm and notification of the nearest security company makes it stand out from all other locks in the market. Whereas the lock, in this case, is not a new product, the additional features makes it a lucrative business venture. Whereas there’s numerous ways through which one can come up with a business idea, sustaining the idea will depend on the quality of products and services, great customer service and how well the business idea is executed. The right team that goes out of their way to deliver consistently to clients need is also key. Do you have more tips on how to identify business opportunities? Let us know what has worked for you. Opportunities are Everywhere“You don’t get anything. You have to earn it.” This quote from Marcus could not be any truer when it comes to running a business. Being an entrepreneur is challenging work; but if you have a great product and have a passion for what you do, the world is eventually going to fall in love with it too. But, maybe you haven’t seen your growth happening as quickly as you’d like. Perhaps you thought you’d be raking in the dough by now only to find yourself falling short of your goals. Or, maybe your business is doing just fine, but you want to go even further and reach a higher plateau. In any case, finding new business opportunities is the key to writing a new chapter in a small business’s life. In this lesson, we’ll explain how to identify big breaks and growth points and how to jump on them when you need to. You just have to keep your eyes open. Spot Your Big Breaks and Make Them a RealitySay your company has a steady stream of customers, your staff is well trained, and your process is smooth. You’ve got a regular supply chain and you’re comfortable with the amount of money you’re bringing in. Your job is done, right? Well, customers can move. Staff can leave. Manufacturers can raise prices and emergencies can drain funds quickly. Here’s a tip for small businesses By researching and discovering which moves you can make to benefit your company, you can set your sails toward a better, more stable, and profitable tomorrow. That's why it's vital to recognize and capitalize on new business opportunities. None of these single issues are enough to sink your ship; but you need to be able to find solutions that push your business forward so that you don’t see yourself underwater the next time something bad happens. By researching and discovering which moves you can make to benefit your company, you can set your sails toward a better, more stable, and profitable tomorrow. That’s why it’s vital to recognize and capitalize on new business opportunities. What Kinds of Opportunities Can Help Me?Diversify Your Products Bring on New Hires Revise Your Process Find Investors and Partners Look for New Venues Change Your Advertising How Can I Identify These Opportunities?By continually reinventing your company and seeking out potential growth areas, you will keep your enterprise moving forward. But how can you recognize business opportunities when they’re staring you in the face? When will you know it’s the right time to evolve? All you have to do is listen to what’s being said about your business, look at your competition, and know how your industry is evolving. Listen
to Clients Their original process was to select toys based on what they thought would be fun. This idea did not play well with Marcus. He recommended conducting focus groups with potential customers (parents and their kids) instead of relying on their own opinions to make decisions about which products to carry. Customers will always have wants and needs. It’s a good idea to listen. There’s a valuable lesson to be learned when Marcus says, “The key to business isn’t being smarter or wealthier; it’s being able to connect to people and relate to them.” Touch Base with Customers Over two thirds of Fortune 1000 companies, including Vanguard and IBM, use something called the Net Promoter Score (NPS). In essence, it is when customers are contacted and asked, “How likely are you to recommend [company name, product, or service] to friends or colleagues?” (Ortega, 2020). If that sounds simple, it’s because it is. However, analyzing the data that one question provides gets a lot more complicated. The good news is that some countless websites including the ever-popular SurveyMonkey and services like Google Trends can help you find out what that data means for your business, and how it can boost your sales. Investigate Your Competition See the Hidden Trends How do I Implement These Lessons?Automation, sales reports, market analysis, and in-depth research will help you implement the solutions to your business opportunities. But what does that look like for your small business? What do those things mean? As an entrepreneur, you need to be the coach and the quarterback for your business. Gather your information, keep it up to date, and know where and how hard you will throw the ball down the field. If your research tells you that your products are outdated, you might need to update your product design process to make some tweaks. Or, you may have to start from scratch. Only you will know which route best fits your business. Having well-established relationships with vendors, investors, and staffing agencies will help you if you need to make a decision quickly. When is the Right Time to Make a Big Decision?Your business (and every other business on the planet) runs on capital. There are two kinds of capital to think about when you are gearing up for a big move, whether it be opening a second location in an emerging market, rolling out a new product, bringing in new partners, or launching a massive advertising campaign. Financial Capital Human Capital Are You Ready?When you take a look at where your company can improve, or see a new way of doing things that can grow your business, you shouldn’t operate on gut feelings alone. Identifying business opportunities requires you to do your homework. You need the data, the customer and employee input, and a plan. These tips and tricks will help you develop one. Remember, every issue you find is an opportunity to better your company, and every bold step you take is bringing you closer to your goals. Seize the opportunity. Like Marcus always says, “The definition of an entrepreneur to me is the willingness to fail, and it takes a lot of guts and a lot of heart to take that chance.” So go for it! MARCUS’ CLOSING QUESTIONS
How would you identify business opportunities?3 Ways to Identify Business Opportunities. Identify Your Pain Points. When searching for potential market needs, start with yourself. ... . Conduct Market Research. Another way to prove whether a business idea is viable is by conducting market research. ... . Question Processes.. How are business opportunities identified by the entrepreneurs?The entrepreneur main objectively analyzes the performance of existing units to identify business opportunities. For that, he will have to analyze products, and product expansion, capital, profits, employment, assets, export possibilities, etc.
What are the three ways to identify opportunities?Three Ways to Identify an Opportunity;. Observing Trends,. Solving a Problem, and.. Finding Gaps in the Marketplace.. How do you identify business opportunities for a problem?5 Keys to Seeing Business Problems as Opportunities Rather Than Burdens. Adopt a positive view that problems bring opportunity. ... . Openly acknowledge current challenges in your business. ... . Follow a fixed process to evaluate and resolve problems. ... . Avoid perfectionism -- no problem has a perfect solution.. |