What is Social Media?Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts. Show
We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your school’s communications office for any school specific regulations or branding guidelines. Key Principles for Social Media Managers:
Popular Social Media Tools and Platforms:
Learn how to best utilize these tools with our platform specific best practices. University Social Media Policies:Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. University Policies related to social media:
General Social Media Best Practices:While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. It’s a new communications landscape, with tremendous opportunities but also a lot to learn. We developed these guidelines to provide everyone at the university—from communications professionals to department administrators—with basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms. Please review the university best practices and feel free to contact Communications and Marketing with any questions. Requesting or Registering an Official Tufts Social Media Account:If you are looking to create an account, you must meet with the Social Media Strategist in the Office of Communications and Marketing to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting. If you already have an account that was created prior to September 2013, please be sure to register your account with the Office of Communications and Marketing. Questions?Contact: What is best medium of media?Face-to-face communication is by far the richest medium, as it carries a large variety of information (verbal and visual cues) and allows for immediate feedback that's just as rich as the initial message. Think of how much your communication partner's body language will tell you.
Why social media is a medium of communication?Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media not only allows you to hear what people say about you, but enables you to respond.
What are 3 reasons why social media is good?Good reasons to use social media. Instant online discussions. Social media is the go to medium for people to interact. ... . Relationships. ... . Knowledge Sharing. ... . Low cost. ... . Connect at any time. ... . Branding. ... . Social media content is now integrated with search results.. Why social media is most effective?Building an effective social media presence helps you to reach out and create positive interactions, with each interaction building on the last. Even if your click-through rates are low, social media simply increases the number of opportunities your business has to reach out and target new customers.
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