Which of the following is not one of the major sources of barriers to entry?

Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?

Design Thinking is not exclusive to designers—all great innovators in literature, art, music, science, engineering and business have practiced it. So, why call it Design Thinking? Well, that’s because design work processes help us systematically extract, teach, learn and apply human-centered techniques to solve problems in a creative and innovative way—in our designs, businesses, countries and lives. And that’s what makes it so special.

The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process. Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking. In fact, this course also includes exclusive video content that we've produced in partnership with design leaders like Alan Dix, William Hudson and Frank Spillers!

This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.

Design thinking methods and strategies belong at every level of the design process. However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.

That means that design thinking is not only for designers but also for creative employees, freelancers, and business leaders. It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.

You earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight them on your resume, CV, LinkedIn profile or your website.

When starting a new business, or bringing a new product to market, there's no shortage or factors that affect the odds of potential success. By understanding barriers to entry and how they impact the competitive landscape, new firms can put themselves in a stronger position to compete with existing firms in a given industry.

New entrants in a market will always have an uphill battle to climb especially in the case of high start up costs. Fortunately, for many ecommerce businesses, the natural barriers that often keep new entrants from seeing growth compared to their competition is not a major factor.

In this guide, we'll cover the basics of barrier to entry and explore how each of the barriers to entry impact business success.

What is Barrier to Entry?

Image source

Barrier to entry is the high cost or other type of barrier that prevents a business startup from entering a market and competing with other businesses. Barriers to entry are frequently discussed in the context of economics and general market research.

Barriers to entry can include government regulations, the need for licenses, and having to compete with a large corporation as a small business startup.

While there is no universally accepted list of barriers to entry, generally barriers to entry fall under three categories.

Artificial barriers to entry; Artificial barriers to entry refers to barriers that are the direct result of existing firms actions. Frequently this involves barriers centered around pricing, brand, switching costs, and customer loyalty.

Natural barriers to entry; This includes barriers such as network effects, economics of scale, and other natural barriers that are the direct results of a new entrants new position in the market place.

Government barriers to entry; Barriers to entry related to the government refer specifically to challenges for new firms face as a result of government regulations and restrictions. Governments around the world frequently create favorable conditions for particular incumbent firms that can make it challenging for new entrants.

Depending on the market, barriers to entry can include barriers in a mix of these three category buckets. Barriers to entry are

Example of Barriers to Entry

For example, a large established company is able to produce a large amount of products efficiently (low fixed costs) and more cost-effectively than a company with fewer resources. They have lower costs because they are able to purchase materials in bulk, and they have lower overhead because they are able to produce more under one roof. The smaller company would simply have a hard time keeping up with that, which can result in them avoiding entering the market altogether.

Another example of barrier to entry would be education and licensing requirements decided by the government. If you were to create an alternative school for example, you would need to spend signifiant amounts of capital on the various certifications etc which can add for new firms who may not have large amounts of cashflow.

Other firms who have already developed marketshare of a certain industry are almost always at a signifiant advantage compared to new firms. New entrants face high start up costs in addition to the challenges of growing their business. Existing firms on the other hand, enjoy cost advantages and have already established market share.

Barriers to entry can have a negative effect on prices since the playing field is not level and competition is restricted. It’s not really an ideal situation for anyone except the large company that holds the monopoly.

However, barriers to entry are not always completely prohibitive. In fact, many business startups encounter some sort of barrier to entry that they must overcome, whether that’s initial investments, acquiring licenses, or obtaining a patent – it’s just part of doing business.

Sources of Barriers to Entry

Generally speaking, entry barriers come from seven sources:

• Economies of scale: the decline in the cost of operations due to higher production volume which helps keeps fixed costs low. More established existing firms have a significant cost advantage compared to new comers.

• Product differentiation: the brand strength of the product as a result of effective communication of its benefits to the target market. It can be difficult for new entrants to "break through the noise" in their market.

• Capital requirements: One of the major economic barriers, capital requirements refers to financial resources required for operating the business. Starting a car wash business for example is more capital extensive than creating an ecommerce store.

• Switching costs: This refers to one-time costs the buyer must incur for making the switch to a different product. Your product may technically be the better solution, but if the cost to switch is too high, customers will often remain with the solutions existing firms provide.

• Access to distribution channels: does one business control all of them, or are they open? Shipping, logistics and more are a powerful barrier to entry, incumbent firms use to their advantage.

• Cost disadvantages independent of scale: when a company has advantages that cannot be replicated by the competition, such as proprietary technology.

• Government policy: controls the government has placed on the market, such as licensing requirements and other required documentation needed to start and grow a business.

Overcoming Barriers to Entry

While barriers to entry make it difficult for new entrants to establish market share, many existing firms view barriers to entry as a competitive advantage.

Some businesses want there to be high barriers to entry in their market because they want to limit competition or hold on to their place at the top. Therefore, they will try to maintain their competitive advantage any way they can, which can make entry even more difficult for new businesses.

Existing firms might do something like spend an excessive amount of money on advertising (in other words, on product differentiation), because they have it and they can, and any new entrant would not be able to do that, giving them a significant disadvantage.

When starting a business, evaluating all potential barriers to entry is a crucial step in deciding whether or not to enter a chosen market. By understanding the barriers to entry in a particular industry, new entrants can make strategic choices on how to best compete with other firms.

High start up costs, government regulations, and even predatory pricing are all challenges new entrants will likely face over the course of growing their business. But despite the disadvantages new companies may have, there's no shortage of stories of incumbent firms finally being dethroned—a classic tale of "David vs Goliath" in the world of business.

Barrier to Entry FAQ

What are the official Barriers to entry?

Barriers to entry generally fall under three categories, artificial, natural, and government. Natural refers to structural barriers to entry, artificial refers to strategic barriers to entry, and government refers to regulation and legal requirements established by governments.

What are some examples of Barriers to Entry?

While there are many examples of entry barriers in the market place here are a few.

• Tax benefits given to established companies in a certain industry.
• Price reduction by established companies to prevent potential entrants from competing.
• Patent protection.
• Licenses required by the government to enter a specific market.
• Brand loyalty.

• Email
• Pinterest
• Facebook
• Twitter
• LinkedIn

Topics:

Starting Up

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

Email addressSubscribe

No charge. Unsubscribe anytime.

Thanks for subscribing.

You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 3-day trial of Shopify.

What are the 4 barriers to entry?

What is a major barrier to entry?

What is not an example of barriers to entry?

What are the three major types of entry barriers?